Content Strategy¶
🎯 Content goal: build trust, demonstrate expertise, attract inbound leads, and educate potential clients — using clear, practical examples.
Content Pillars¶
| Pillar | Who it's for | What we publish | Example topics |
|---|---|---|---|
| AI education for business owners | Founders, CEOs, ops leaders | Short explainers, myths vs facts | "What AI can realistically automate in 90 days" |
| Practical business automation | Ops, finance, support | Workflow breakdowns, templates | "Automating invoice follow-ups with audit trails" |
| AI use cases by industry | Decision-makers by vertical | Industry-specific playbooks | "Fintech reconciliation: patterns + approach" |
| Responsible & trustworthy AI adoption | Leaders concerned about risk | Guides on privacy, evaluation, governance | "How to evaluate an LLM feature before shipping" |
| Behind-the-scenes product development | Builders and partners | Build logs, lessons learned | "Designing monitoring for AI workflows" |
| OneLedger product updates | Prospects + early adopters | Release notes, demos, roadmaps | "New: expense categorization improvements" |
| Client problem-solving frameworks | Non-technical leaders | Frameworks, checklists | "Discovery → pilot → production: our delivery model" |
| Jaspire company updates | Network + talent | Milestones, hiring, partnerships | "What we shipped this month" |
| Technical explainers for non-technical decision-makers | Founders + department heads | Plain-language deep dives | "RAG vs fine-tuning: choosing the right approach" |
Target Channels¶
| Channel | Primary format | Cadence (suggested) | Notes |
|---|---|---|---|
| Short posts + carousels | 3–5x/week | Primary distribution + credibility | |
| Company blog | Deep dives | 2–4 posts/month | SEO + long-form trust |
| Email newsletter | Curated insights | 2x/month | Relationship building |
| Case studies | PDF + web page | 1/month (as available) | Proof and conversion |
Content Goals (How We Measure)¶
| Goal | Metrics to watch |
|---|---|
| Build trust | Replies, saves, newsletter sign-ups, time-on-page |
| Demonstrate expertise | Inbound questions, referrals, speaking invites |
| Attract inbound leads | Contact form submissions, discovery calls booked |
| Educate potential clients | Repeat readership, "this clarified it" feedback, guide downloads |
Operating Guidelines¶
- Use structured writing: problem → approach → tradeoffs → outcome.
- Include realistic timelines and constraints (no hype).
- Prefer examples and frameworks over generic advice.
- Add a short CTA: "If this problem is relevant, we can help you assess feasibility in 1–2 weeks."
🧷 Style reminder: confident, clear, technical-but-understandable, outcome-focused, reassuring.