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TODOs & Known Gaps

A consolidated list of unfilled placeholders, unwritten assets, and open decisions found across this OKF bundle, gathered by reading every .md file in the repo. This is a tracking document, not an OKF concept file — it carries no frontmatter and isn't part of the concept graph.

⚠️ Per CLAUDE.md's governance rules: nothing here should be filled in on your own initiative. This list exists so gaps are visible, not so an agent fills them in unprompted — only act on an item when the user actually asks for it.

1. Stale Documentation (Needs a Correction)

2. Unfilled Placeholders

Root — README Quick Links: Website, Domain registrar (jaspire.in), Hosting/deployment platform, Business email provider, GitHub repositories, Client CRM, Finance records, Legal documents — all [Insert link].

Technical Knowledge Base → Tools & Tech Stack: repo/org naming convention, project & task tracking tool, communication tool, client CRM, secrets management, deployment/hosting, LLM provider(s), embeddings provider, vector DB, orchestration tool, experiment tracking tool — all [Insert ...].

Brand & Marketing → Marketing Assets Checklist: all 10 assets unchecked (logo, favicon, social profile images, LinkedIn banner, email signature, proposal template, case study template, one-pager/company overview PDF, pitch deck, business card), and the owner/status/link Notes table is entirely empty.

Brand & Marketing → Brand Guide: Logo Usage section is a placeholder — no logo files, variations, clear-space unit, or minimum size defined yet.

3. Explicitly Unwritten SOPs & Templates

All referenced from Sales Process Overview, marked (to be created):

  • SOP: Lead sources & outreach
  • Template: Lead capture notes
  • Template: Initial outreach email
  • Template: Quick qualification questions
  • SOP: Needs assessment workflow
  • SOP: Negotiation checklist
  • Template: SOW / MSA

4. Missing Targets

Sales Process Overview KPI table — no starting targets set for: Discovery → Proposal conversion rate, Proposal → Close conversion rate, Average sales cycle length, # qualified leads per week.

5. Missing Sections

  • business_and_ops/ — referenced from README's Pages list but doesn't exist yet (noted as a known gap in CLAUDE.md).
  • No backing system chosen yet for internal state tracking (projects, decisions, content calendar, goals, tasks, contacts & leads) — ties to the project & task tracking tool placeholder in Tools & Tech Stack.

6. Empty Living Logs

  • Research & Insights — every table (market research, competitor analysis, industry trends, AI tech updates, client feedback, lessons learned) has no entries yet.

7. Open Strategic Decisions

Surfaced in Foundational Playbook — Review & Self-Check Worklog; each is a real, actionable gap rather than a personal/founder-only question (those are intentionally not tracked here — see that document's Phase 1).

  • Niche selection — Ideal Customer Profile lists 9 candidate industries but hasn't narrowed to one. This is the single most load-bearing open item: it blocks the value proposition, offer naming, the positioning sentence, channel/content targeting, and launch-announcement wording. See Phase 2.
  • 12-month measurable success number — not defined anywhere in the bundle. See Phase 1.
  • Payment-milestone default policy — Proposal Template has per-engagement placeholders only; no standing default split (e.g. 30/40/30) is documented in Business Model. See Phase 4.
  • Pricing-floor / P&L artifact — no financial model exists anywhere in the bundle (ties to the Finance records placeholder in section 2). See Phase 4.
  • "Timing" objection missing — Objection Handling Guide covers price, no-data, AI-fit uncertainty, prior-vendor trust, and build-in-house, but not a prospect saying "not the right time." See Phase 5.
  • No lead magnet defined — Business Model only has a paid AI opportunity assessment; no free top-of-funnel asset exists to feed it. See Phase 6.
  • Content Strategy channel scope — Content Strategy commits to 4 simultaneous channels (LinkedIn, blog, newsletter, case studies), against the playbook's advice to focus on 1–2 pre-clients. Undecided whether that's deliberate. See Phase 6.
  • Content pillars not tagged by AIDA stage — Content Strategy's 9 pillars aren't mapped to awareness/interest/consideration/action. See Phase 6.
  • Positioning differentiators read as baseline, not differentiated — Company Overview's "What Makes Us Different" table (trust, clarity, practicality, etc.) likely fails the playbook's Opposite Test; candidate for sharpening once niche/outcome are locked. See Phase 3.
  • No case study or testimonial-request template — Marketing Assets Checklist's case study item is unchecked, and no testimonial-request template (with guided questions) exists. See Phase 3 and Phase 9.
  • No founding-client discount policy — Business Model's Pricing Philosophy doesn't mention a first-client/case-study-trade discount structure. See Phase 9.
  • No launch-announcement template — unlike the fully-built sales assets, nothing exists for announcing Jaspire to an existing network. See Phase 9.